Prius prime car

Take charge of what’s possible.

Discover a freedom that takes you farther. As the most efficient Toyota hybrid yet, Prius Prime is ready to maximize every drive — whether you’re running around town or taking it beyond city limits. Keep your adventures going by taking advantage of an EPA-estimated 25-mile EV Mode driving range rating.3 Charge it whenever you can, or don’t. When the charge runs low, Prius Prime will continue to run as an efficient hybrid with an EPA-estimated 54 mpg combined rating.4 Uniquely designed with intelligent tech, premium materials, thoughtful engineering and room for five, the 2021 Toyota Prius Prime is ready to make the most of tomorrow’s possibilities

The best of both worlds.

Prius Prime is more than just a hybrid; it’s a hybrid

you can charge for maximum efficiency. Drive in

EV Mode without using a drop of fuel or switch to

hybrid mode when needed — it’s a no-compromise

solution that offers the best of both EV and hybrid

options. Add the versatility of five-passenger

seating with 19.8 cu. ft. of cargo space still available

in the rear,5 and your potential is endless.

Intelligent efficiency.

Its lightweight materials, proven hybrid technology and optimized Plug-in Hybrid Vehicle (PHV) system all work together to give Prius Prime an EPA-estimated 133 MPGe4 rating. And with a full tank of gas and fully charged battery, get ready to go farther than you’ve ever gone before.

Impressive performance.

A 4-cylinder gas engine and electric motor generators seamlessly work together to help maximize your miles before your next fill-up. You can even go all the way up to highway speeds in EV Mode. And when the charge runs low, Prius Prime will continue to run like a conventional hybrid with an impressive EPA-estimated 54 combined mpg rating.

On-road confidence.

Go the distance. Prius Prime’s battery is designed to last the life of the vehicle. An impressive 10-year or 150,000-mile hybrid system warranty7 that covers you for the long haul is only the beginning. The ToyotaCare8 plan covers normal factory scheduled service for the first 2 years or 25,000 miles, whichever comes first, and comes with 3-year, unlimited-mileage, 24-hour Roadside Assistance8 to keep you going. Additionally, local savings, incentives9 and HOV eligibility10 make the decision to drive a Prius Prime even easier.

PERFORMANCE

Plug in to potential.

Every last detail of Prius Prime has been

optimized to help make it the most advanced —

and efficient — Prius yet. Simply charge up

from a standard household outlet or any public

charging station and go even farther”

EV power

Prius Prime features a dual motor drive system that uses both motors to help propel Prius Prime. The result is a boost in acceleration feel, improved efficiency and the added benefit of EV Mode at full highway speeds.

EV driving range

On a full charge, Prius Prime has an EPA-estimated 25-mile EV Mode driving range rating,3 which may cover many commutes. It only takes about 5.5 hours from a standard outlet,11 or you can take advantage of fast charging stations and shorten the time to a little more than two hours. And remember, if you can’t or forget to charge, it’s OK. Prius Prime will still run on its efficient gas engine as long as you have fuel.

Body rigidity

A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser-screw welding, high-tensile-strength steel and uniquely shaped frame structures, Prius Prime offers a ride that’s comfortable yet ready for spirited driving.

Versatile driving modes

Prius Prime also offers different driving modes so that the driver stays in control: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to help optimize your efficiency. HV Mode combines the gas engine and electrical power from the HV battery to most efficiently drive Prius Prime.

Aerodynamic design

Prius Prime’s purposeful features include an active front grille shutter that closes at high speeds, underbody covers, side body fins and an exclusive dual-wave rear glass design — all which help Prius Prime slip through the air.

LED lighting

Prius Prime even finds efficiency in its lighting design. The visually striking Quad-LED projector headlights use LEDs that consume less energy and produce a brighter light compared to regular bulbs. Available LED fog lights, accent lights and rear taillights are also equipped to complete the look.

Carbon-fiber-reinforced-polymer rear hatch.

Prius Prime’s rear hatch features more than just the unique design of the dual-wave glass. Made of carbon-fiber reinforced polymer, a Toyota first, the rear hatch is made to be rigid while still being lightweight. Using this advanced material reduces the overall weight of the car and helps contribute to its fuel efficiency.

EXTERIOR

An innovative drive with style to match.

The combination of purposeful, aerodynamic elements and lightweight components helps Prius Prime strike the perfect balance between its elevated efficiency and eye-catching style. It’s an uncompromising approach that ensures you’ll enjoy every moment.

11.6-in. multimedia display.

Prius Prime is loaded with innovative tech that you just can’t miss. Its available 11.6-in. multimedia display uses intuitive pinch, zoom, tap and swipe gestures to create a familiar smartphone-like experience while giving you easy access to the features that matter most.

JBL® premium audio system

Sound all around. The available JBL®13 Premium Audio features ten speakers to amplify output from less energy. What you hear is clear sound imaging that will help elevate any drive. You can also use the USB ports14 or Bluetooth®15 hands-free wireless technology to bring your favorite playlist, and backup singers, along for the ride

Qi-compatible wireless charging and USB ports

With Prius Prime’s available Qi-compatible wireless smartphone charging,16 you can charge your Qi compatible smartphone or other compatible device without wires or worry. Place it on the nonslip holder and charge up before getting to your destination. You can also plug it into one of three USB ports,14 one underneath the center console and two behind the center armrest.

Heated front seats

Add warmth to every drive. With standard heated front seats, you and your front passenger can find a little more comfort with the flip of a switch.

INTERIOR

Make every drive more personal.

Get into a space that’s designed to welcome you as much as it is to inspire you. Prius Prime’s modern interior shows off a sleek look with piano-black accents and offers smart tech so you can enjoy every drive to its fullest possible potential.

60/40 split fold-down rear seats

When you require more space, Prius Prime’s rear seats can fold flat. Its 60/40 design also gives you the versatility to adapt to what you’ve got, and when both seats are folded down, 36.6 cu. ft. of cargo room5 opens up to maximize hauling.

UTILITY

Comfort within reach.

Prius Prime’s interior features a modern design with premium materials throughout. From every press of a button to every turn of the steering wheel, feel the quality come through. Add smart tech and innovative thinking, and get ready for a more engaging drive.

Spacious interior

Sit inside and find comfort in every seat. Large windows and slim

pillars add to the sense of space while its unique, futuristic layout

keeps everyone looking forward to what’s possible.

Seating for five

Prius Prime seats up to five plus has room for your things. Get ready to treat your passengers to space filled with premium materials and make the most of every moment.

Smart charging cable lock

The available charging cable lock gives you peace of mind when you charge up at a public charging station. The charge port has been equipped with a lock mechanism to help keep your charging cable securely locked so that your charge won’t be interrupted. When you’re ready, it will only unlock when your Smart Key17 is present.

CONNECTED SERVICES & AUDIO MULTIMEDIA

Amplify

your drive.

Take advantage of smarter and convenient technologies designed to simplify your everyday life. From a suite of services that are there for you 24/7 to an immersive audio multimedia system, you can stay connected to your world.

Connected Services

Our available suite of Connected Services18 provides

added convenience and peace of mind.

Safety Connect® Emergency SOS assistance and 24/7 Toyota Roadside Assistance.19, 20

Wi-Fi Connect Turn your Toyota into a hotspot with 4G connectivity.21

Destination Assist 24/7 live agent assistance to locate your next destination.22 To view included trial details, please visit toyota.com/connected-services.

Audio Multimedia

Make every drive more personal. By utilizing your vehicle’s touchscreen display and audio multimedia capabilities, you’ll always have access to what you want. Whether it’s listening to your favorite playlist or finding the most scenic route to your destination, you’ll enjoy the latest in connectivity and technologies that are all about you.

Apple CarPlay® Bring along a familiar face. With Apple CarPlay®23 compatibility, you can use your compatible iPhone®24 with the audio multimedia system to get directions, make calls, send and receive messages, and listen to music — all while staying focused on your commute

Android Auto™ Stay connected on the road. By pairing your compatible Android™25 phone with the audio multimedia system, Android Auto™26 lets you access your Google Assistant, get real-time traffic alerts, make and receive phone calls, listen to your favorite soundtrack and more.

SiriusXM® All Access 3-month trial subscription Enjoy listening to what you want to hear. With SiriusXM,®27 you get the deepest variety of ad-free music, more sports coverage than anywhere else, exclusive talk channels, every kind of comedy, and the most complete news coverage.28

Amazon Alexa Almost anywhere the road takes you, Amazon Alexa29 connectivity follows. With a smartphone connection and the Toyota+Alexa app, all you have to do is ask Alexa to play music, listen to audiobooks, hear the news, check weather, control smart-home devices and more.

JBL® Feel the difference and hear the truth. Designed specifically for Toyota, JBL®13 finely tunes each speaker to the interior of the vehicle. Just turn up the volume to hear the crisp, rich, vibrant sound come through.

Safety and Convenience Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC),61 Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)62 and Smart Stop Technology® (SST)63 S S S Eight airbags38 — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat cushion airbags, and front side curtain airbags S S S Driver and front passenger front seat-mounted side airbags, driver’s knee airbag and front and rear side curtain airbags38 S S S Toyota Safety Sense™ 2.0 (TSS 2.0)30 — includes Pre-Collision System with Pedestrian Detection (PCS w/PD),31 Lane Departure Alert with Steering Assist (LDA w/SA),33 Lane Tracing Assist (LTA),35 Automatic High Beams (AHB),34 Full-Speed Range Dynamic Radar Cruise Control (DRCC),32 Road Sign Assist (RSA)36 S S S LATCH (Lower Anchors and Tethers for Children’s ) includes lower anchors on rear seats S S S Tire Pressure Monitor System (TPMS)41 S S S Vehicle Proximity Notification System (VPNS)42 S S S Color Head-Up Display (HUD) with speedometer, navigation, Hybrid System Indicator, battery charge, and Toyota Safety Sense™ 2.0 (TSS 2.0)30 alerts S Intelligent Clearance Sonar (ICS)47 with Intelligent Parking Assist (IPA)48 S Hill Start Assist Control (HAC)39 S S S Blind Spot Monitor (BSM)49 with Rear Cross-Traffic Alert (RCTA)50 S Engine immobilizer40 S S S Tire Repair System S S S Additional year of Roadside Assistance,8 for a total of 3 years of Roadside Assistance from date of purchase